David Grinberg
June 30, 2024
My First Private Deal
The Simplicity of Expertise
I remember when I invested in my first private deal. It was one of the simplest transactions I've ever done in my life. That's because the person I was working with was an absolute killer in the industry. Years of IB, VC, and PE experience wrapped up in the well-mannered persona of an Indian man in his mid-thirties.
Many first-time founders struggle with how they should approach an investor pitch.
The Pitch Deck Myth
Some answers are that you need a good pitch deck. Maybe your elevator pitch isn't right. It might just be that your market size is too small? No.
The truth is, none of those factors will get you across the finish line. I've seen great ideas never get past Go because they did not understand the language of finance.
Understanding Investor Psychology
Just because I was capable of raising capital did not mean there was an easy way to teach that to others. But eventually, I realized most of these founders were approaching the wrong people.
People want control over their investments and a deep understanding of where their money is going.
Speaking the Right Language
If I tell a farmer to invest in machine learning, he's going to scratch his head at me and laugh. But if I tell him to help fund this road in the town center, and for every car that drives over it he will make 25 cents – that may sound attractive to him. And we didn't even mention how much his minimum investment would be.
Entrepreneurs need money for their business. Especially e-commerce and digital executives. The right person on your side will allow you to secure that capital faster and easier than ever before. That is what Green Mountain can deliver for you.
